Kelley Blue Book Launches MarketLens Pro


Kelley Blue Book, a Cox Automotive Canada brand, has launched MarketLens Pro, an enhanced variation of the existing MarketLens online vehicle valuation tool that provides trade-in values, auction values and typical dealer asking prices.

MarketLens Pro builds on the existing solution to be a complete end-to-end valuation tool which also manages and simplifies the trade-in appraisal process with easy-to-use features that provide a transparent experience for consumers. Users can easily access MarketLens Pro from a desktop, tablet or mobile device.

“The vehicle trade-in process has become an even more critical stage of the sales process as auto dealers face tight market conditions in acquiring used vehicle inventory,” said Brian Murphy, managing director, Kelley Blue Book and Data Solutions, Cox Automotive Canada. “Kelley Blue Book is synonymous with the trade-in journey, so it was natural that we help our dealer partners by introducing new features to MarketLens Pro to better manage the appraisal process. MarketLens Pro streamlines the approach for managing leads, appraisals, assigning related duties to team members and capturing all the crucial details of a customer trade-in to avoid guesswork.”