Kia dealers to sell Michelin tires


LAVAL, Que. (CNW)  - Under a new agreement, Michelin replacement tires will be available at Kia dealerships across Canada when mounting equipment and sizes are available, providing consumers with an additional quality tire choice.

“Through this agreement, Kia has ensured that their dealerships across the country have a top-tier tire brand synonymous with safety to offer their drivers,” said Sylvaine Cuniberti, marketing director, Michelin North America (Canada) Inc.

The MICHELIN Premier LTX tire was officially launched April 14 at Michelin Canada's signature Spring Safety Event, featuring the 2016 Kia Sorento SX.

“We are thrilled to have Michelin North America as part of our National Account Program,” said John Stoian, director of parts and after sales, Kia Canada Inc. “This partnership is a natural fit and one that will facilitate added business for Kia dealerships across Canada, providing customers a tire brand, like Michelin, that focuses on road safety and doesn't compromise on quality.”