“The power to surprise” is Kia Canada’s motto. And the grand opening of Kia of Newmarket served up some examples.
The store boasts a new vehicle delivery room – just the thing to give new-car owners the feeling that at this Kia store, they’re a somebody. And there’s a six-car demo pickup area in the basement. Customers won’t have to wait around while a car jockey shovels off a demo or freeze their backside in a cold vehicle. Simply hop in and drive away.
Dealer principal Mike Croxon said the opening of the “Kia of Newmarket Experience” was the result of a team effort, which saw general manager Steve Nash and staff set sales records while doing business in a trailer.
“We’ve come a long way,” said Croxon, who bought the franchise eight years ago “from a one-car showroom at the back of a plaza.”
The new 28,000-square-foot store, located Newmarket, Ont., a 45-minute drive north of Toronto, sits on 2 1/2 acres of land. There’s plenty of room for expansion, he said.
The store also features a six-bay service area with all-new equipment and cabinets, a detailing shop and a six-car patio display area opposite and visible from the drive-through.
Maria Soklis, Kia Canada COO/VP, said that 90 percent of the Kia stores were image-compliant or well on their way to meeting the standards.