Kijiji Autos and Cox Automotive Canada Form Digital Retail Partnership


Kijiji Autos announced a partnership with Cox Automotive Canada that will reshape how Canadians shop for vehicles with the launch of a complete digital retail marketplace.

With the Kijiji Autos solution enabled by Cox Automotive, shoppers can select a car, can get on-the-spot financing and arrange to pick it up at their local dealer—all from the safety and comfort of their home.

“The way people shop has changed since the COVID-19 pandemic began—Canadians are shopping online more than ever and are getting more and more comfortable making big ticket purchases virtually,” said Leanne Kripp, head of Autos, Kijiji. “This partnership is a direct response to the changing car/vehicle purchasing landscape and provides one of the most innovative developments in the automotive industry in over a decade. Now, Canadians will be able to shop for their next car however and wherever they like.”

According to a recent survey with Brandspark International, commissioned by Kijiji Autos, almost two-thirds of Canadians aged 18-34 and more than half of those aged 35-54 would be interested in purchasing or leasing a car online without going into the dealership.

“The partnership between Kijiji Autos and Cox Automotive Canada brings a new seamless retail transaction process to the market that is innovative and features Cox Automotive technology,” said Liliane Dubois, General Manager of Dealertrack Canada, a Cox Automotive Canada business. “Our collaboration and synergy with Kijiji continues the Cox Automotive vision to transform the way cars are bought and sold to meet the digital-first demands of today’s customers.”

The collaboration significantly extends Kijiji Autos and Cox Automotive Canada’s commitment to Canada’s auto dealers, connecting them with even more qualified buyers and removing the traditional barriers to purchase. Dealers will only pay when a financing deal is approved—no subscription or other charges apply.