VAUGHAN, ONT. – Lamborghini appears to be betting that a strengthening global economy and a recent surge in sales means continued positive volume in the near future.
But for Paul Cummings, president of Grand Touring Automobiles, that wager has taken the form of concrete, glass and impeccable Italian furniture as he welcomed southern Ontario’s well-heeled auto enthusiasts to his new dealership, Grand Touring Automobiles’ Lamborghini Toronto.
The grand opening, held June 21, kicked off as the sun set over the shinning new store and the mammoth Canada’s Wonderland theme park behind it. The parking lot was dotted with all manner of high-end exotics as guests dined on fine food and fine wine in the presence of some of the world’s most beautiful cars.
The 18,000-square foot facility is modern and open. It boasts a four-bay service department that, thanks to several large windows, operates more like an aquarium allowing customers to watch when work is done to their vehicle.
Located in the Maple Auto Mall roughly 10 minutes north of Toronto, Lamborghini Toronto marks the expansion of the Grand Touring name – a facility in offering Aston Martin, Jaguar, Bugatti, Bentley, Rolls Royce and Land Rover in downtown Toronto – to a new brand of suburban wealth above the city.
“This move allows us to reach above the 401,” Cummings explained. “We’ve done very well with the Rosedale and Forrest Hill crowd, but there is obviously people who can afford these cars who live all over southern Ontario.”
Toronto Lamborghini is the third store in Canada and the first of two new stores planned for North America (the other store will operate in Denver, Colorado) in 2013. The push by the high-end exotic is backed by a fast start to the year and comes at the same time as its 50th anniversary and the launch of the Aventador.