- Canadian Auto World - http://www.canadianautoworld.ca -

LGM launches Movember campaign

Soup strainer. Lip brow. Nose neighbour. No matter what you call it, it’s almost that time of year again.

Soon, men around the world will begin sprouting facial fuzz as they embark on a 30-day quest to grow the biggest, creepiest or most outlandish moustache in the name of raising funds and awareness for men’s health issues.

This year, Movember’s fundraising efforts will make history and the Canadian auto industry will play an instrumental part in that. LGM Financial Services Inc., a leading automotive warranty and insurance provider in the Canadian marketplace, has built a platform that will unite our industry like never before.  

The goal is to combine the cumulative efforts of the automotive industry so we can become the largest Movember fundraising network in the world and raise over $1,000,000 for prostate and testicular cancer research.

If you’re already planning to grow a moustache this Movember, or if you’re going to support someone who will, you now have a way to become even more involved. Join the Friends of LGM network online now. This network enables the local efforts of all Canadian auto dealers to be counted collectively towards the industry as a whole.

Not only will you become a part of history, says LGM, you’ll make a significant contribution to critical issues surrounding men’s health. From automotive manufacturers, dealers, repair shops and industry media partners, everyone is invited and encouraged to participate. Together our industry will have a strong voice for this serious initiative.

All over the world, Movember strives to change established habits and attitudes about men’s health. Your participation will assist in educating men about the risks they face, and how to act on that knowledge in order to increase the chances of early detection, diagnosis and effective treatment.

To join forces with the Canadian auto industry in creating the largest Movember fundraising network in the world, or learn more about this initiative, please visit www.FriendsofLGM.ca. [1]