Luciani Automobiles opens largest Infiniti store in North America


MONTREAL, QUE. – Camillo Luciani has a lot of confidence in Infiniti.

As president of Luciani Automobiles, Camillo was front and centre this week opening North America’s largest Infiniti store during a gala in Montreal.

Located at 4000 Jean-Talon West in Montréal, the extensively renovated Infiniti Luciani facility spans an incredible 90,000 sq. ft. and contains a multitude of new features to carry the themes of luxury, technology and hospitality throughout the building.

Appropriately nicknamed, Temple de l’automobile, the store adheres to the Infiniti Retail Environment Design Initiative (IREDI), a global design concept which features forms that are energetic and modern with an accent on natural materials and open lighting.

Key features of the new Luciani facility include two commodious showrooms, enclosed parking to accommodate 200 vehicles, 14 service bays, nine wash bays, a customer café-bistro with wireless internet access, advanced diagnostic and repair equipment, express service areas, and a 3,500 sq. ft. mezzanine. 

Allen Childs, president Nissan Canada and Wendy Durward, director of Infiniti Canada, attending the opening noting the new lock and feel of Luciani Infiniti aligns perfectly with Infiniti's brand identity.

“It encompasses our dynamic vehicle lineup, and supports our Infiniti Total Ownership Experience customer care philosophy wherein we strive to always exceed our customers’ expectations,” Durward told the crowd.

The Luciani family largely attributes its success to their unwavering commitment to best serve their customers and employees.

The grand opening celebration was well-attended and involved customers touring the dealership, being some of the first in the community to see the all-new 2013 Infiniti JX luxury crossover up close. In line with Infiniti’s expanded partnership with Red Bull racing, the championship-winning RB8 Formula One racing car was also on prominent display.

“We believe in the Infiniti brand and its incredible vehicles which have become synonymous with the highest levels of quality, durability and elegance,” Luciani said.

“We wanted to offer consumers an environment that is up to the mark, featuring the latest advancements in architecture, interior design and service technology. This stunning new facility accomplishes all of those aims, and we look forward to continuing to deliver on our promise to provide the best sales and service experience in the industry.”