Make sure you stand out


By now you have likely noticed that we are working on the second installment of the Canadian AutoWorld Dealership Employer of Choice award program.

This is the only Canadian-based program designed to identify and celebrate the best dealerships in the country in terms of staff engagement and satisfaction.

Running from August until the end of November, the comprehensive program will evaluate and identify the best dealerships at which to work in Canada.

Think you have happy staff? Think you run a smooth operation? Think your employee satisfaction levels couldn’t possibly be beat?

Prove it!

This program is free to join and gives all the hard working dealers in this country a great chance to showcase their efforts for the entire industry to see.

We had an amazing year with the award program last year. Participation was very strong and we identified eight amazing operations that all shared a few secrets when it comes to ensuring happy staff.

We are now more than halfway through our drive for the 2016 installment and the number of stores that have signed up is growing every day. We are building on the foundation created last year and word is spreading to dealer principals from coast to coast.

The process is again be completed in partnership with Corporate Culture + Employer of Choice Inc. (CCEOC). It costs nothing to participate and signing up is easy.

Simply fill out the online application at and then complete the company profile (document to be forwarded to the participating organization once application is approved). Participants will then have staff fill out an online employee commitment survey that takes just a few minutes.

“Dealers that take part in the Canadian AutoWorld Dealership Employer of Choice award program experience significant benefits,” explains CCEOC president Jeff Doran.

“They become known for their visionary leadership, outstanding cultures and engaged employees. They also create stronger employer brands which helps attract and retain the top talent they need to grow their businesses.”

Doran said becoming an employer of choice leads to better employee experiences. This leads to better customer experiences, which leads to increased revenues, more referrals and higher brand loyalty. “The CAWDEC award program puts you on the path to becoming a more profitable, successful dealership.”

The 2015 award winners were feted in a special focus section April 2016 issue. We Canadian AutoWorld will again celebrate the winners in a winter edition in 2017 so make sure you get on board.

“This is the only Canadian managed program recognizing top employers in the Canadian auto dealer industry that is administered by Canadian companies and managed in Canada,” Doran adds.

“If you are a Canadian dealership and want meaningful, valid recognition for your business, this is the program for you.”

For any questions on the process, eligibility, qualification criteria or timelines, please click here or call CCEOC at 416-886-7007.