Mazda launches Yozora


Mazda Canada is hoping its special edition Mazda2 Yozora will help the new nameplate appeal to young buyers.

The limited production model is based on the Mazda2 GX trim subcompact but comes complete with a package of hip upgrades like “2-themed decals, a raised rear spoiler, chrome tailpipe and special edition alloy wheels.

Mike Collinson, director of marketing and product strategy, Mazda Canada says: “For under $20,000, Yozora offers the most sought-after accessories and customization in one convenient package.”

Exclusive to the Canadian market, Yozora edition has a starting MSRP of $19,280. The automaker says it will only produce 500 units that will go on sale in dealerships in July 2010.