Mobials, the parent-company of AutoVerify, has updated its AutoVerify solution to generate credit-qualified leads by answering common questions that come up in a car buyer’s pre-purchase research.
It now includes a full restructure of the AutoVerify user flow to answer whichever question piqued the consumer’s interest, like trade-in value or insurance options, then guides them toward a Credit lead, which converts at a significantly higher rate than other lead sources.
The company claims that in its first year, AutoVerify has helped dealers generate tens of thousands of leads, with 23 per cent of credit leads converting to sales.
“These numbers made one thing clear,” said Marty Meadows, president at AutoVerify. “A one-stop solution that encourages all users to complete a Credit lead is a great way to maximize the number of these highly-converting leads for our dealers. So that’s what we built.”