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More digital engagement than ever at NADA Show 2018 – Canadian Auto World

More digital engagement than ever at NADA Show 2018


LAS VEGAS, NEV. – With the lightning-fast pace of changing trends, topics and issues in the auto industry, the National Automobile Dealers’ Association said it recognizes the growing need for dealers to understand digital technology and marketing and the effects they have on their respective businesses.

As such, the NADA Show this year will have more digital features and content than ever before.

“From interactive exhibits to targeted workshop sessions with real business solutions, NADA Show will tap into the heart of the kinds of digital content that dealers care about most,” wrote Na’Tasha Jones, NADA, marketing and social media manager.

Set to run under the bright lights of Las Vegas from Mar. 22 to 25 (the expo floor is open March 23 to 25), the annual event has grown into the largest gathering of franchise automobile dealers in the world.

Aside from the speaker sessions and workshops, the show plays host to a massive expo taking up both the north and south halls of the sprawling Las Vegas Convention Center.

Annual brand meetings are also a big attraction as every automaker in North America now gives dealers the chance for face-to-face meetings with executives while at the show.

Canadian registrations usually make up the largest portion of international registrations and this year will likely be no different. Another draw for Canadians this year will be the hotly anticipated party, Canada Night NAD’eh! set for Mar. 22.

In addition to the push towards digital tech, organizers said the 2018 instalment would also feature a newly designed education series led by industry experts called the Distinguished Speaker Series.

NADA reps said four “dynamic speakers” would go beyond the show’s six traditional workshop tracks to discuss leadership, culture, team building and personal and business success.

“The Distinguished Speaker Series will help dealers and managers improve their workplace skills via personal development, which we haven’t previously focused on at NADA Show,” said Shana Gipson, head of educational workshops at NADA.

“We wanted to create a new educational experience to go beyond the six main workshop tracks. The series will provide actionable solutions to take back to your dealership for issues around business culture, teamwork and leadership. These four dynamic speakers offer a diverse wealth of knowledge and experience, making their messages perfect to help dealers navigate the path to success.”

Speakers for the new series include Harry Cohen, president of Entheos LLC; Jim Knight, former Hard Rock International executive and author of Culture That Rocks!; quarterback, broadcaster and entrepreneur Joe Theismann; and Mark O’Neil, executive vice-president and COO of Cox Automotive.