Motoinsight announced that its MotoCommerce platform has been selected by Mercedes-Benz USA as a certified digital retailing solution for its dealerships to deliver omni-channel and e-commerce enabled car-buying experiences.
“Customers compare their buying experiences across retail sectors and their expectations for convenience are now higher than ever before,” said Andrew Tai, CEO at Motoinsight. “Mercedes-Benz is committed to delivering the best customer experiences and our partnership will provide their dealerships with the necessary tools to continue to lead the industry in this regard.”
With MotoCommerce, Mercedes-Benz dealerships across the United States will now be able to offer customers the ability to complete many steps of their vehicle purchase online, including vehicle selection, customizing payments, adding accessories and warranty products, reserving with a credit card deposit, online credit application, virtual trade-in appraisal, appointment scheduling, and more. MotoCommerce also seamlessly integrates the online and in-store experience by enabling any purchase started online to be pulled up on the showroom floor with the same interface, so customers can pick up right where they left off alongside a salesperson.
“MotoCommerce is proven to help dealers increase the closing ratio of online leads to sales, more effectively convert website visitors into engaged buyers, and enhance loyalty by making it easier for existing customers to upgrade to a new vehicle,” continued Tai. “Our team is excited to deliver results for Mercedes-Benz dealers with our best-in-class technology, training, and experience working with leading automakers and dealers.”