New home, name for Acura store

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MONCTON, N.B. – Ask David Peters about his favourite element of his new Acura facility and he is quick with an enthusiastic answer.

“The new client centre is the best part of the building,” the dealer said.

The drive-thru section has room to display six cars and is the front line for the brand’s focus on providing a luxury customer experience in sales and service.

Though the store opened back in early June, the new home for the renamed Acura of Moncton (formally Precision Acura) was officially christened with a grand soiree this week.
    
Peters, who has owned Ceilidh Honda in New Glasgow, N.S. for 25 years, bought the dealership in 2001.

He said operations at Acura had long outgrown the old facility. The new store is roughly 17,000 square feet and sits roughly 10 km away in a growing auto strip near the airport in Dieppe.

“Most of the city is moving east and by the end of this year there will be seven auto dealerships on Aviation Avenue so it made a lot of sense to relocate here,” he said, noting how Mazda, BMW and Subaru already have representation there while Audi and Volkswagen are currently under construction.

Aside from the client centre, there is another five-car showroom, six service bays and two wash bays.

Annual volume hovers around 300 new and 200 used vehicles.

The previous location was leased and Peters said he bought the land the new store sits on.

He characterized construction as “relatively headache-free and smooth,” thanks in large part to a project management company called MHPM. He said the Ottawa-based firm dealt with the lion’s share of the day-to-day construction pressure so he and his team could continue to focus on sales.

The biggest setback was a familiar one for anyone building through the start of 2015: the brutal winter.

Costs of the project were not revealed.