New home, name for Fairview Acura

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KITCHENER, ONT. – After more than 25 years on Kingsway Drive in Kitchener, Ontario, one of Canada’s first stand-alone Acura dealerships is moving.

Fairview Acura, started by Harold Schlueter in 1987, will officially open as Schlueter Acura sometime next year following construction of a new, 25,000 square-foot facility.

The new store is set to boast a large showroom and a back shop with 10 service and three wash bays.

According to dealer principal Dennis Schlueter, construction objectives seek to make the store the most “cost effective, energy efficient and barrier free automobile dealership in the region.”    

Sun shading glass will be incorporated in construction, as will energy efficient door and radiant heating systems. The team will also add a photovoltaic electric power generation system on the roof.

“And on the volume side, our general manager at the dealership, James Gibson, assures me of at least a 30 per cent increase in Acura new vehicle sales once we are in the new building,” Schlueter told the crowd at the October groundbreaking ceremony.

On hand to help him turn the sod was Jerry Chenkin of Honda Canada. He noted that the work Schlueter is putting into its store is representative of the roughly 50 Acura dealerships in Canada. He said all are participating in a new renovation or expansion program.

“We are not expanding the dealer network,” he said. “But we are expanding the volume in each of the dealerships.”

The new store will hold eight new vehicles in the showroom with a 10-bay client centre for service reception and deliveries. The store currently retails about 300 new units per year.

Amy Schlueter, Schlueter Group V-P, said the company is excited about the process and is looking forward to moving into its new location on Shirley Avenue. The facility will neighbour BMW Grand River and sit near the eventual new home of Crosby Audi.

“It’s a great spot with much better visibility than the old location,” she said. “Twenty-five years ago, we had a great spot as it was near Fairview mall which generated a lot of traffic. Things have changed in the city and the region and this new location is going to be great for us.”