New name, home for Toyota dealership

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EDMONTON, ALTA. – For most of the past three decades, it was known as Kingsway Toyota, now the Edmonton-area dealerships is entering a new chapter with a new name and a new home.

Now known as Toyota Northwest Edmonton, the new store officially opened the doors this week to its massive, 97,500-square-foot facility.

“Our goal with the new dealership was both simple and ambitious – to elevate the overall experience when purchasing a Toyota in Edmonton,” said Patrick Priestner, dealer principal, noting that the current staff of 125 is now expected to grow to up to 165.

“In this special new home, we will now be able to provide the people of Edmonton with the ultimate Toyota buying experience.”

Toyota Northwest Edmonton celebrated its official grand opening with a Kagami-Biraki (a traditional Japanese ceremony to open sake barrels), attended by numerous dignitaries, including Toyota Canada president and CEO Larry Hutchinson.

The new site – located at 14240 137 Ave. NW – features 35 service bays, four detail bays and three drive-thru service lanes.

Inside boasts a gourmet café stocked with hot and cold food items, as well as specialty coffee and other beverages. There’s also a gaming area where kids can have fun while waiting.

For those cold Alberta winters, the facility offers a large delivery centre and indoor reception for test drives. With over 450 parking stalls for customers, they can arrive indoors and never have to go outside, whether they are getting their vehicles serviced or looking to buy a new one and want to take a test drive.

Environmentally-friendly architectural features include enhanced solar-reduction glazing in the showroom, which reduces energy consumption by reducing the need for air conditioning in the summer. LED lighting and sensors also reduce the amount of power that’s consumed. And the exhaust system in the vehicle area is variable speed, so it can match demand.

The dealership’s strong support for charitable causes – which to date has exceeded $2 million – will continue as strongly as ever at the new location. Among the beneficiaries of Toyota Northwest Edmonton’s generosity are the YES Foundation, Children’s Autism Society and Boyle Street charities in Edmonton, as well as the Sturgeon Valley Hospital Foundation in St. Albert. The dealership also hosts special Family Day and Halloween Hunt events each year in St. Albert, and contributions are made to help Free the Children’s important work in Africa.