New positions at AMVIC aim to improve consumer protection, ensure fair enforcement


EDMONTON, ALTA. – The Alberta Motor Vehicle Industry Council (AMVIC) has hired for the positions of registrar, human resources manager and legal counsel, directly acting on recommendations outlined in the 2016 Report on Governance and Operations commissioned by Service Alberta and conducted by management consultant George Cuff.

Brenda Chomey has joined AMVIC in the newly created position of registrar. This new position effectively separates the duties of Director of Fair Trading (as delegated) from the duties of the CEO.

“Ms. Chomey has extensive qualifications and experience pertaining to the role, including conducting hearings, hearing evidence, making decisions and writing the supporting decision papers,” Doug Lagore, AMVIC CEO said in a release this week.

Deb McKay has been named human resources manager. She boasts more than 20 years of experience in human resources in varied environments and holds a designation as a Chartered Professional in Human Resources (CPHR).

AMVIC has also hired Jacqueline Kibsey as the new in-house counsel.

“This renewed focus on protection and fair enforcement is critical to consumers and Alberta’s automotive industry.  AMVIC will continue to strengthen our organization, which will further protect consumers in Alberta’s automotive industry. Educating consumers on their rights and protections is a priority for AMVIC,” Lagore said.

The position announcements come roughly six months after AMVIC’s former executive director John Bachinski was removed following the independent review.

The Cuff review had started last summer after a number of concerns regarding high staff turnover, low morale among investigators and the council’s misuse of administrative enforcement tools, investigations and hearings came to light in 2015.

A leaked document released by Alberta’s Wildrose party in March of that year indicated the provincial government had some concerns about the quality and impartiality of investigations carried out by AMVIC.

After appointing Cuff last summer, Service Alberta Minister Stephanie McLean said last December she accepted the 22 recommendations from his report including making the compensation fund work better for consumers, ensuring a balance between public and industry board appointees and improving internal management and governance.