NewRoads opens GM store


NEWMARKET, ONT. – Dealer group NewRoads Automotive Group has grown its stable of dealerships with the grand opening of NewRoads Chevrolet Cadillac Buick GMC.

Formally Colonial Chevrolet, the renovated store sits on roughly four acres of prime real estate on Yonge Street in the growing town of Newmarket, roughly 35 minutes north of Toronto.

NewRoads president Michael Croxon says that amongst all the recent closures, he had the “faith” in General Motors to open a new point because of the bright opportunity on the automaker’s horizon.

“Let’s be honest, General Motors still has one of the highest market shares in the country despite their recent decline, there was no longer GM representation in Newmarket and it is a great area to do business in,” he said.

The 30,000 square foot facility has been renovated and includes 17 service bays.

Croxon, who also owns Kia, Subaru and BMW franchises in the area, signed the winddown agreement last year when GM chose to terminate his Pontiac franchise in nearby Richmond Hill.

With the opening of his new store, the auto group’s fifth point, he says new store will expand in the next few years to “do justice” to the Cadillac and Buick brands.

Attendees at the grand opening last week included GM Canada executives Marc Comeau, Frank Trivieri among others, as well as Newmarket mayor Tony Van Bynen.