OpenRoad Auto Group Adds Subaru To Portfolio Of Dealerships With Wolfe Subaru On Boundary


OpenRoad Auto Group announced the acquisition of Wolfe Subaru on Boundary and will be renamed OpenRoad Subaru – Boundary.

“Subaru Canada is proud to partner with Christian Chia, CEO of OpenRoad Auto Group, and we look forward to solidifying OpenRoad’s reputation for offering an exceptional buying and service experience that customers expect with the Subaru brand,” said Don Durst, senior vice-president, operations at Subaru Canada. “Over the past decade, Subaru has experienced tremendous growth and we’re excited about working with OpenRoad Auto Group and the representation they will bring to the Vancouver area.”

Located at 1325 Boundary Road in Vancouver, Wolfe Subaru on Boundary was founded in 2014 by the late Gordon Wolfe and Mike Hacquard of Wolfe Auto Group. As a premier Subaru dealer and family-run business, Wolfe Subaru is known for its centrally located, friendly dealership with a huge selection of new and used vehicles, and an efficient, full-service maintenance and repair shop. The dealership has received numerous awards including the 2019 Dealer Rater Consumer Satisfaction Award for delivering outstanding Customer Service, as rated by online consumer reviews.

“We’re honoured to carry on the legacy that Gordon Wolfe and Mike Hacquard created at Wolfe Subaru on Boundary,” said Christian Chia, CEO of OpenRoad Auto Group. “We believe that the Subaru brand is an ideal fit for our group of dealerships, and we look forward to continuing Wolfe’s tradition of providing an exceptional Subaru car buying and ownership experience for all.”

Much of the Wolfe Subaru staff will remain employed by OpenRoad under the new leadership of Danny Xi, General Manager, and Brad Beckett, Area General Manager. All OpenRoad Subaru customers will now have access to the Club OpenRoad loyalty program which offers a range of perks and rewards, including points redemption up to $2,500 off a new car purchase.

The future continues to look strong for the Subaru brand in Metro Vancouver. Subaru Canada reports strong growth of Subaru sales in the region with an established, loyal customer base and growing popularity of models like the Subaru Forester, Outback, Crosstrek and Ascent. The Japanese auto maker is known for its brand promise, “Confidence in Motion,” meaning that Subaru owners can be assured that they’ve chosen a quality product comprising of superior levels of innovation, engineering, safety, capability and reliability.