OpenRoad looking for ‘vlogger’


RICHMOND, B.C. – Dubbed the Vlogger Challenge, OpenRoad Auto Group is hoping to find a creative individual able to showcase its brands through clever online videos posts.

The two-month contest was launched exclusively on OpenRoad Auto Group’s Facebook page June 1 and will wrap up at the end of July. Entrants are asked to submit a “short yet creative” video of themselves explaining why they should win.

“The goal of the Vlogger Challenge is for OpenRoad Auto Group to find a
personable and fun individual to be our official video blogger,” explained Joshua Chow, OpenRoad marketing coordinator. “We want this individual to creatively showcase the lifestyle of each different brand which we carry.”

The eventual winner of the OpenRoad Vlogger position will earn a base salary and “extensive perk package” including company paid vehicles worth $2,000, a $1,000 leisure and entertainment budget, $1,000 in gas cards and $1,000 in camera equipment.

They will be required to produce 32 videos over the course of the four-month contract. Each video should be a short yet creative (ideally under 1 min, added Chow) that showcases the lifestyle of the vehicle they are currently driving.  

For dealers still getting on the blogger bandwagon, vlogging is essentially a video version of blogging. Instead of writing your message, thoughts or opinions, vloggers use video as their medium.

Key for entrants in the OpenRoad contest, Chow said, is getting great footage and being entertaining.

“We have decided to invest the production of online videos as videos can show
many different sides of a vehicle which cannot be represented in traditional media such as print or radio. Video really give our audience the opportunity to experience the vehicle on a different level,” he said.

OpenRoad Auto Group retails nearly a dozen brands through the Greater Vancouver Area. Each video might not have dealership specific content, the company said it is there to provide support as needed.

The winner will be selected by a panel of judges including Chow and OpenRoad CEO Christian Chia. Selection will be based on personality, creativity and online votes, he said.

The group is already known for thinking outside the marketing box. OpenRoad publishes a magazine about the company and its brands while also running Club OpenRoad – a customer rewards system related to service.