PAVE Canada Coalition to Run Public Education Campaign on Automated Vehicles


Partners for Automated Vehicle Education announced the launch of PAVE Canada, a nonprofit coalition to help inform the Canadian public and policymakers about the potential and the reality of automated vehicle technologies and self-driving vehicles. The coalition is supported by a road safety grant from Transport Canada.

PAVE Canada is a new arm of PAVE, which launched in the United States in 2019. PAVE Canada members include Algolux, Audi Canada, Blackberry, CAVCOE, Flir, Gatik, !important, Insurance Office of America (IOA), Liberty Mutual, Quantiv Risk, Stantec Generation AV, Travelers, and Toyota Canada.

“PAVE Canada’s members come from a wide variety of interests, but our diverse group shares two key beliefs: that automated vehicles offer great potential to society, and that we won’t achieve that potential without a well-informed public that understands the technology,” said PAVE executive director Tara Andringa. “We work to provide hype-free facts to the public so that everyone can participate in the conversation about the future of transportation.”

PAVE Canada will engage in broad activities to help raise the level of public understanding of AV technology. During its first year, PAVE Canada will:

  • Commission a public opinion survey to establish baselines of public knowledge of automated vehicle technology
  • Develop a social media campaign, based on the results of the survey, that addresses the gaps in knowledge and conveys facts about AV technology; and
  • Produce hype-free educational materials to help raise the level of knowledge about AV technology and its potential.