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Policaro Group Breaks Ground for New Porsche Centre Dealership in Kitchener-Waterloo


Policaro Group has announced plans for the construction of a new Porsche Centre in Kitchener-Waterloo. This becomes the group’s second Porsche franchise and further strengthens its partnership with Porsche Cars Canada, Ltd.

“We are delighted to break ground at Porsche Centre Kitchener-Waterloo bringing the iconic Porsche brand to this vibrant community. This dealership will provide automotive enthusiasts throughout the region with an unrivalled retail experience,” said Francesco Policaro, CEO, Policaro Group. “Recognized for its innovation and technology, Kitchener-Waterloo was an ideal region to expand our Porsche operations. ”

The new dealership will be located at 1705 Victoria Street North in Kitchener on three acres built to 75,000 square feet. Porsche Centre Kitchener-Waterloo will embody the true spirit of the brand and will be designed and constructed following Porsche’s Global Image Program referred to as Destination Porsche.

“The City of Kitchener is pleased to welcome Policaro Group and Porsche Kitchener-Waterloo to the region,” says Berry Vrbanovic, Mayor, City of Kitchener. “Porsche Centre Kitchener-Waterloo exemplifies the Toronto-Waterloo Innovation Corridor, displaying the region as a global hub of innovation and investment. We’re delighted to see companies like Policaro Group, who are pushing the limits of the traditional automotive sector, find a new home in Kitchener.”

With the addition of Porsche Centre Kitchener-Waterloo in 2022, Policaro Group also plans to bring Porsche to the Niagara Region in 2023.