Quebec’s Nissan dealers host massive ‘pressure-free’ sales event


MONTREAL, QUE. – For the first time in Canada, multiple automotive dealerships are coming together to create a fully interactive brand experience in a one-time only location.

On July 18, the area around Montreal’s Olympic Stadium will be transformed into the “My Nissan My Choice Sales Event,” providing consumers with four days of pressure-free VIP access to Nissan’s line-up, product experts and exclusive purchase incentives and opportunities. 

Consumers can learn about the entire Nissan lineup and test drive the Nissan LEAF.

Participants at the 100,000-square foot event will have a chance to win a brand new vehicle. All attendees will be awarded one of three prizes – $1,000 towards a purchase, $3,000 towards a purchase or the grand prize of $30,000 towards a purchase.

“These exclusive incentives will be stacked on Nissan’s current offers and can then be immediately applied toward a new Nissan vehicle onsite or at any Nissan dealership within 72 hours of registration,” the automaker said.

Nissan Canada president Christian Meunier said this type of brand experience is a first of its kind in Canada.