Quorum Information Technologies expanded its DealerMine Business Development Centre (BDC) services to include collision centres, providing lead generation services to help book more service appointments.
This expansion was driven by AutoCanada, who was looking for a solution for their own collision centers.
“We knew we had untapped opportunities for collision repair in our service operation, but we were struggling to capture these opportunities,” stated Michael Rawluk, AutoCanada president. “The initiative with DealerMine has been instrumental in not only capturing more incoming opportunities, but also driving more bookings through outbound marketing. We are excited to continue this effort as the DealerMine team continues to drive more business to our collision centres.”
“We have a long-standing strategic partnership with the AutoCanada team and are excited to support them as they grow their business,” said Maury Marks, Quorum president and CEO. “Expanding our BDC offering to include collision centres aligns well with our expertise in service and allows our dealer partners to continue to drive more business into their fixed operations.”