Reynold and Reynolds Acquires DealerCorp Solutions


The Reynolds and Reynolds Company announced the acquisition of DealerCorp Solutions.

In August 2021, Reynolds began a partnership with DealerCorp that allowed it to become a licensed reseller of DealerCorp’s deskit. Recognizing the value deskit has, Reynolds worked alongside DealerCorp to improve the product and further meet dealerships’ unique needs.

“Our partnership with DealerCorp over the past two years has proven successful,” said Scott Santana, Reynolds executive vice president of product management. “That time really allowed us to work closely with Gordon Leach, CEO and co-founder of DealerCorp and his team. DealerCorp’s innovation perfectly aligns with Reynolds, and both sides agreed joining forces was the next logical step to help our customers succeed.”

“Reynolds is committed to investing in and growing the Canadian market, as well as delivering a start-to-finish digital retailing process for automotive retailers,” concluded Santana. “Deskit’s functionality has already been integrated with Gubagoo chat and now leverages the robust Reynolds Retail Management System to connect with more partners and lenders.”

Deskit is an agnostic digital retailing application that includes elements of digital retailing, desking, F&I and inventory solutions, enabling dealers to desk a deal and present sales and F&I options on any screen, such as kiosks, tablets, and personal computers. Prices determined by deskit use the same calculation engine and algorithms online and in-store, increasing customer confidence and removing the need to back into a deal in-store in order to match a quoted online sales price.