Reynolds And Reynolds Launching Rebrand At NADA 2023

The Reynolds and Reynolds Company announced it will reveal a new logo and branding at the NADA Show in Dallas, Texas. The unveiling will be accompanied by a showcase of what is possible for dealers with Reynolds’ latest offerings.

“Throughout the company’s history, Reynolds and Reynolds has rebranded its logo several times,” said Chris Walsh, president of Reynolds. “Each time, the change was made with intent. The same can be said of the change we are making today. The time has come to reflect the new focus for the company and for automotive retailing.”

This rebranding comes at a time when the company has clearly defined its current identity as well as its future path. It affirms Reynolds’ steadfast dedication to the industry, its partners, and automotive retailing.

“The product set we’re showcasing at NADA allows dealers to serve customers no matter where they are – online, in-store, or more commonly, both – and to do it in a way that doesn’t sacrifice what’s important to the business: control and profitability of the sale, accuracy of the transaction, and efficiency of employees. It allows dealers to Retail Anywhere,” said Walsh. “I don’t remember a more exciting or dynamic time in our industry. Our new logo reflects that and represents the modernization of our company and our industry.”