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Rolls-Royce returns to Quebec after 8 year absence


MONTREAL, QUE. – Rolls-Royce Motor Cars has opened an all-new dealership in Montreal and its third in Canada.

The vehicle name synonymous with prestige is returning to Quebec after an eight-year absence. The Montreal franchise will be the third to be established in Canada.

Norman Hébert and Gad Bitton, principal senior executives of Première Automotive Partners and respectively the Presidents and CEOs of Groupe Park Avenue and Holand Automotive Group, were awarded the Rolls-Royce franchise rights for Quebec.

“We’re thrilled to be able to offer Rolls-Royce vehicles to consumers in Quebec,” explained Hébert. “Realistically, we expect to sell between 25 and 30 Rolls-Royces per year.”

Six models will be available in the new dealership: the Ghost, Ghost Extended Wheelbase, Phantom, Phantom Coupé, Phantom Extended Wheelbase, and Phantom Drophead Coupé.

Hébert notes that the popular Ghost will probably make up two-thirds of dealership sales.

There are now 83 Rolls-Royce dealerships throughout the world, and the luxury vehicle make posted record sales for 2010, in which it sold 2,711units.

This represents a 171 per cent increase from 2009 sales and more than doubles the previous record set in 2008 of 1,212 vehicles sold.

The Quebec City and Halifax clienteles will soon have an opportunity to welcome the senior executives of Rolls-Royce Motor Cars at presentations of their luxury vehicles to be given over the coming months.

Moreover, in addition to its promise as a sales location, the new Montreal Rolls-Royce dealership will also be the setting of entertainment in the form of several cultural and philanthropic events scheduled throughout the following year.