Scion media launch this week

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Toyota Canada is getting ready to launch its youthful Scion line in dealerships in Toronto, Montreal and Vancouver at the end of the month.

In anticipation of the release, Scion Canada is hosting a sneak peek at the brand with the youngest buyer demographic in the market this week in Vancouver, B.C.

The 2011 tC, xB and xD five door-subcompact will be on display and driven by Canadian auto journalists. The iQ (pictured) is not expected to reach Canada until next spring.

In addition to a large feature in the upcoming issue of Canadian AutoWorld that looks at dealer preparations for the new line, out team will also be in Vancouver this week checking out the vehicles first hand.

Check back in to the website on Thursday to get our full account of the newest cars in the Canadian market.

Scion has models that compete on three entry points and against many manufacturers’ compact and sub-compact models, so every dealer should click back on Thursday for the Canadian AutoWorld assessment.

Speaking at the launch will be Jack Hollis, vice-president Scion U.S. and Larry Hutchinson, director of Scion Canada.