SiriusXM Canada announced a multi-year agreement with Ford Motor Company of Canada extending their relationship through the 2025 calendar year and seeing 360L – the next generation of SiriusXM – included in Ford vehicles equipped with the all-new SYNC 4 communications and entertainment system.
With the purchase or lease of any new Ford vehicle, customers will receive a complimentary three-month SiriusXM All Access trial subscription to experience SiriusXM’s most expansive programming package, including access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes.
Ford’s all-new SYNC 4 – which debuted in the all-new 2021 Ford F-150 and will roll out to additional models in 2021 – will feature SiriusXM with 360L, combining satellite and streaming content delivery into a single in-vehicle entertainment experience. 360L upgrades the way the subscriber interacts with the service by providing more choice, a more personalized user experience, and access to thousands of hours of on demand content in the vehicle.
“At Ford of Canada, the customer experience comes first in all that we do, and that includes continuing to provide a complimentary trial of SiriusXM with all new vehicle purchases and leases,” said Jim Hartford, vice-president, sales and marketing, Ford of Canada. “The addition of 360L in Ford vehicles equipped with our all-new SYNC 4 system is the next step in this successful collaboration with SiriusXM and will enhance the in-vehicle entertainment experience.”
Customers purchasing new, navigation-equipped Ford vehicles with the SYNC 3 infotainment system, will also continue to receive a complimentary three-month subscription to SiriusXM Traffic Plus and Travel Link.