Subaru, DMT launch chat program on OEM site


DMT Group and Subaru have partnered on a unique new program designed to connect potential customers directly to sales consultants at dealerships via an online chat platform.

Starting this week, customers visiting can engage and chat directly with a sales consultant at over 90 Subaru stores across Canada in real-time when doing their research and shopping online.

“The ability to have potential customers chat directly with a sales consultant from a local dealer in real time is a game changer for our business,” said Don Durst, senior vice-president of operations at Subaru Canada. “It will undoubtedly change the automotive experience and our dealers are looking forward to the increase in leads and business as a result.”

DMT said it was the first in Canada to release this proprietary routing technology allowing customers to engage in relevant online conversations with knowledgeable sales representatives from their preferred dealership in their area.

“While most digital chat providers simply collect lead information for later follow up, DIGITAL! Interview connects customers to your sales team in real-time to instantly convert chats into an appointment,” explained Glen Demetrioff, president and CEO of DMT Group.

Called the DIGITAL! Interview platform, the automaker said the program should provide increased lead volume and an ability to engage customers earlier in the sales funnel and convert them to showroom visits.