TADA announces new show

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The Trillium Automobile Dealers’ Association revealed it would launch a new conference for dealer members in 2016.

Evolving out of its popular Canadian Digital Dealer Conferences, the new show has been dubbed the AutoDealers Innovation Series. It will open with its first one-day program in Ottawa on March 8 followed by a second, one-day event the next day in Toronto.

The TADA says the series will bring a wider range of speakers and content.

“Dealership growth does not come from one department, which is why we've developed the AutoDealers Innovation Series, giving you insights into exciting trends, sales training, marketing strategies, leadership and development and more,” the association says.

Confirmed speakers include Bill Wittemyer, partner of ELEAD1ONE, who will talk about CRM strategies, and Deepak Anand and Andrew Assad from Google Canada.

There will also be a panel discussion on decoding Millennials. The keynote speaker will be Scott Monty, former head of social media at Ford.

The March 8 Ottawa event will be held at the Ottawa Conference and Event Centre. Toronto’s event will be held in Vaughan at the Universal Event Space.

Early bird pricing for TADA members is $125