Toyota confirms plans for Scion Canada's second phase


Scion Canada confirmed its plans to expand market presence next spring with the addition of 40 new Scion dealers in 30 more Canadian markets.

This second phase of Scion’s launch plan will compliment the initial 45 dealers in Montreal, Toronto and Vancouver that began selling Toyota’s new line of youth-oriented vehicles at the end of September.

“Scion continues to explore market opportunities across Canada and looks forward to identifying candidates for expansion in even more markets,” the company said in a release. 

The move also coincides with the addition of the subcompact Scion iQ to the trio of current models.

After a little less that month on the market, Toyota calls the response from Canadians “tremendous,” noting how 70 per cent of all inquires have come from its key “male under 35” target market.

Look for a complete wrap-up of Scion Canada’s first full month of sales in the coming weeks on

The following is a list of phase two Scion dealers:

British Columbia: Nanaimo Toyota, Sun Country Toyota 

Alberta: Stampede Toyota, Red Deer Toyota, Mayfield Toyota, Lethbridge Toyota, Country Hills Toyota, Sherwood Park Toyota, Heninger Toyota, Charlesglen Toyota, Southpoint Toyota 

Saskatchewan: Taylor Toyota 

Ontario: Jackson’s Toyota, Toyotatown, Parkway Toyota, Heffner Toyota, Ancaster Toyota, Performance Toyota, Competition Toyota, Tony Graham Lexus Toyota, Russelle Toyota, Mendes Toyota, Bel-Air Toyota, Kingston Toyota, Guelph Toyota, Cambridge Toyota

Québec: Toyota St-Jerome, Estrie Toyota, Toyota Charlesbourg, Levis Toyota, Leville Toyota, Dery Toyota, Ste-Foy Toyota, Sherbrooke Toyota, Tois-Rivieres Toyota, Joliette Toyota, Toyota Drummondville, Villa Toyota, Boulevard Toyota 

New Brunswick: Acadia Toyota

Newfoundland: Toyota Plaza