TRADER launches TRFFK

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Designed in Canada exclusively for automobile dealers, TRADER Corp. said its new product, TRFFK, aims to provide intelligent, data-led solutions to convert in-market car shoppers into real-time customers.

Called a “first-to-market, all-in-one digital” advertising solution, TRFFK provides digital marketing strategy and execution across paid search, display, social media and audience retargeting – all powered by exclusive consumer shopping data and consumer behaviour insights from autoTRADER.ca.

The company started its rollout in late November in Quebec and officials said it would subsequently be rolling out in other markets,.

According to TRADER, the offering uses proprietary autoTRADER.ca data of in-market car shoppers to power local, digital advertising campaigns and convert online traffic into real-time customers.

“The specialized team of automotive and digital marketing experts will work collaboratively with dealers, leveraging data intelligence analytics to offer strategic, effective and fully customizable campaigns that target consumers that are in-market. TRFFK offers dealers a one-stop, data-led, full-service solution for all areas of the digital advertising process,” the company said in a release.

“It’s always been our goal at TRADER to work in partnership with our dealers, listen to their feedback and act on it,” said Luc Morin, vice-president of Eastern Canada sales at TRADER.

“We have the largest car shopping audience in Canada on autoTRADER.ca, which gives us exclusive access to that qualified in-market consumer data to target the right shopper with the right car, at the right place and time, to drive high performance for our dealer partners. TRFFK provides a unique opportunity to serve our dealers by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform.”

Highlights include optimized ad placement using in-market car shopping data, ads that display actual inventory and take the consumer directly to the vehicle details page (VDP), personalized dashboards showcasing performance to maximize efficiency and ROI and an automotive-focused team providing responsive support including advanced analytics, optimization strategies and reporting.

“TRFFK is an absolute game-changer for our dealer partners,” said Jill Hadfield, vice-president of product commercialization at TRADER.

“We’ve invested in a Canada-first, integrated digital marketing solution for dealers to make highly targeted advertising decisions based on the vast in-market car shopping audience data that’s proprietary to autoTRADER.ca. Each campaign is continuously optimized through professional management and unrivalled distribution across every major content network.”