Trader Makes Investment In DealerBreacher


Trader Corporation announced a strategic investment in Montreal-based DealerBreacher, a digital advertising services company.

The investment is part of Trader’s efforts to broaden its presences in the Quebec’s automotive marketplace, especially in the areas of digital marketing and performance results. While DealerBreacher will become part of Trader, the company will continue to operate independently from Trader, under the same leadership team.


“From a technology and local talent perspective, we look forward to combining our strengths to broaden our presence and understanding of the local automotive market in Quebec,” says Jeff Woolcock, chief sales officer at Trader. “Our investment in DealerBreacher is part of our ongoing innovation roadmap to bring best-in-class Canadian technology solutions to our customers.”


“Our mandate is to make dealers more visible and relevant throughout the entire car buying process,” says Benoit Laforce, co-founder of DealerBreacher. “By working with Trader, we will gain access to its 40 years of experience in the Canadian automotive market so that we can offer additional consumer insights and resources to drive our unique value proposition. With Trader, our technology and product platform will enable future growth and dealer success.”