TRADER Rolls Out Price Reduction On autoTRADER.ca Products To Support Canadian Dealers

TRADER Corporation announced the roll-out of a nationwide marketplace price reduction plan aimed at supporting automotive dealers seeking financial flexibility while navigating the economic impact caused by COVID-19.

Effective through April and May 2020, TRADER is offering Canadian dealer partners a 50 per cent price reduction on all autoTRADER.ca marketplace products. The commitment underscores efforts by the company to provide immediate assistance to dealer partners in these unprecedented times.

“In the past couple of weeks, we have had important conversations with our dealer partners, and it’s no secret these are challenging times for all of us,” said David McMinn, chief operating officer, TRADER Corporation. “In moments like these, we believe it’s crucial to be able to work together and be flexible, so we all get through this situation as best we can.”

The revised pricing will be reflected automatically on customer invoices. TRADER will monitor COVID-19 developments and actively assess the automotive landscape over the coming months.