TRADER, vAuto extend partnership 5 years


The continuation of the TRADER Corp. and vAuto partnership means more solutions for Canada’s dealer body, says company executives.

The five-year extension will see TRADER continue as the exclusive Canadian reseller of the vAuto product suite and enable vAuto to maintain its ongoing integration with TRADER’s proprietary consumer and marketplace data.

“It was important for us to continue our partnership with vAuto,” says Robert Rath, V-P of dealership products and business development at TRADER.  

“Since the beginning, we’ve seen exponential growth in product adoption, and the dealers who use vAuto have seen remarkable results, including a 30 per cent reduction in the average days in inventory. vAuto provides major financial benefits to a dealer.”

As part of the renewed partnership, both companies are in discussions to introduce new initiatives in the coming months. The first product set for Canadian release is the launch of vAuto’s Subprime Booking tool.

That technology assists dealers in sourcing subprime inventory to meet the demands of credit-challenged customers.

“Subprime is an area of business that tends to be overlooked, but in the grand scheme of things dealers could be losing significant sales and F&I profit every month on subprime vehicle sales,” says Rath.  

The company also says TRADER will host an exclusive event featuring vAuto founder Dale Pollak sometime this fall.

Pollak will share his forward-thinking insights and inventory management best practices for Canadian dealers.

More information on the event schedule will be released in the coming weeks.

There is no word on whether addition vAuto products currently available to U.S. dealers will cross the border.