After notching more than 20,500 units sold last year, Genesis Motor America has decided the luxury brand should have its own distinct and properly-sized Genesis retail network.
Throughout the remainder of 2018, Genesis said it would build the network to around 100 retailers covering all of Genesis’ defined key luxury markets.
While initially the new network will conduct business from temporary and/or shared facilities, over the next three years new Genesis standalone facilities will be constructed to further enhance the overall ownership experience.
Additionally, certain dealers who are parties to the Genesis Participation Agreement (GPA), currently doing business in key markets will be given the first opportunity to apply for the Genesis franchise.
Applications are expected to be received within a specified timeframe and the Genesis retailer selection process will begin concurrently.
“At Genesis, we believe in putting our customers first and giving them a proper ownership experience,” said Erwin Raphael, general manager of Genesis Motor America.
“To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company.”
In 2017, Genesis Motor America reported year-to-date sales of 20,594 G80, G80 Sport and G90 vehicles. In the last year, the Genesis brand and products were awarded 14 significant awards and accolades by leading third parties including being named the highest ranking premium nameplate for Initial Quality and 2nd highest premium nameplate in product APEAL by J.D. Power.