Vancouver dealer ordered to remove Canucks signs

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A Vancouver Canuck sign posted at a B.C. car dealership raised some eyebrows at the National Hockey League legal department who ordered it taken down because of copyright infringement, media reports say.

Doug Lum, general manager of Destination Auto Group, which runs Destination Chrysler Jeep Dodge in North Vancouver, Kingsway Honda in Vancouver, and Destination Toyota in Burnaby, says the NHL said in a letter and email that his ‘Go Canucks Go’ sign in the window at his Honda store had to be removed.

Written beneath the sign is ‘Honk if you’re a fan’ accompanying a logo of the Vancouver Canucks.

In an interview with the CBC, Lum said he was simply trying to support the team – now battling the Nashville Predators in the second round of the Stanley Cup Playoffs – and was surprised at the NHL’s response.

“We are just trying to get into the spirit of things. It's a high-profile corner, we did the same thing during the Olympics with the words 'Go Canada Go, Paint the Town Red' kind of thing,” he told the Montreal Gazette. “Everybody has Canuck fever and we just wanted to be a part of it and show support.”

“Consumers are likely to be misled that the Vancouver Canucks have an official relationship with your dealership,” wrote Kelley A. Lynch, associate counsel, business and legal affairs for the NHL, in the letter.

Lum says he was given a timeline to remove the sign, though admitted to several news outlets he will instead alter it by removing a few letters and the Canucks logo.

- With files from CBC.ca and The Montreal Gazette.