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Volkswagen Rolls Out Community-Driven Atlas Initiative in U.S. To Support COVID-19 Fight


Volkswagen is supporting its network of dealers who wish to put their service loaner fleet to use for free pickup and delivery of needed supplies and food.

As local delivery services normally relied upon are either shuttered or repurposed for essential needs due to COVID-19, Volkswagen dealerships have been looking for ways to still make an impact in their communities and answer calls to serve local needs the best way they know how.

A “Dealer Response Team” will consist of a dealership employee as a driver and a vehicle. The team can be called upon for tasks such as delivering food to a local food bank, transporting masks and gowns to an area of critical need, or even dropping off necessary items to someone unable to leave their home – all at no cost to the group or person making the request. Only dealership employees will be permitted to drive the vehicles. Volkswagen corporate will offer dealers a daily stipend per vehicle to cover fuel and lease costs. All transport requests are subject to dealership approval and availability.

“Since this pandemic began, our dealers have been quick to react to support those in need within their local communities,” said Saad Chehab, Volkswagen senior vice-president of marketing. “Some dealers already decided to “drive bigger” and start their own pickup and delivery service programs. Today, we are announcing our brand’s financial contribution to those efforts across the entire dealer network and giving them the support to do even more. So if you happen to see a Volkswagen Atlas driving by marked with “Community Driven” on its side, know it’s driving for a great cause.”

Volkswagen’s network of more than 600 dealers in the United States maintain a loaner fleet of nearly 7,000 vehicles, though some dealerships may be closed or working with reduced personnel due to state and local guidelines. All dealers are advised to adhere to local, state and federal health directions and recommendations to ensure the safety of their employees and program participants.