Volvo Cars announced the introduction of Care Key, allowing any Volvo buyer to set a speed limit for themselves, their family members or friends.
The Care Key will come as standard on all Volvo cars from model year 2021.
The Care Key allows Volvo drivers to set limitations on the car’s top speed, before lending their car to other family members or to younger and inexperienced drivers such as teenagers that only just received their drivers’ licence.
The launch of the Care Key follows the announcement earlier that Volvo Cars will limit the top speed on all its cars to 180 km from 2020.
Håkan Samuelsson, Volvo Cars’ chief executive, said that the company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their owners’ behaviour. Now that such technology is available to use, this question becomes even more important.
“We believe that a car maker has a responsibility to help improve traffic safety,” said Samuelsson. “Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind.”
Volvo Cars is now inviting insurance companies in several markets to conversations to offer special, favourable insurance to the Volvo community using these safety features.
Specific deals and terms will depend on local market circumstances, but Volvo Cars expects to announce the first of several agreements with national insurance firms soon.