Wilf’s Elie Ford doubles size with latest expansion


Myron Love

ELIE, MAN. – A rural Manitoba Ford dealership has almost doubled in size thanks to a recently completed $2-million expansion.

“We are now at 15,000 square feet,” Wilf’s Elie Ford Sales dealer principal Blake Legault explained. “Before my dad [Wilf Legault] bought this building, it was an implement dealership. It wasn’t well suited to our business. The flow is much better now.”

Elie is a small town roughly 45 km west of Winnipeg. The two-year project on the Ford store has seen the showroom grow from 2,500 square feet to roughly 4,500 square feet and the addition of a new customer lounge.

“The showroom is also much brighter with more windows. Our customers and staff are really happy with the results.”

On the back end, there are eight additional service bays – bringing the total to 12.

“We have added more service technicians and salespeople,” Legault reports, noting the team also has a new lunchroom that can accommodate everyone.

Wilf Legault founded the dealership in 1981.  Starting with just four employees, the small-town store employs 35 people including several with tenures longer than 20 years.

Legault says Wilf’s Elie Ford carries about 125 new and used vehicles with trucks being the major seller.

Blake Legault started working in the family business as a service technician in 1992. He has been dealer president since 2009. His father Wilf is no longer active in the business due to health issues, but his mother, Alice, and his sister, Stacey, are both involved in the business.

A grand re-opening is being planned for early spring.