Ally Financial Inc. said last week that it would provide retail financing for Maserati vehicles for dealers and consumers in North America.
The new agreement between the auto lender and Maserati North America comes as Ally begins to diversify its lending business ahead of a looming initial public stock offering.
Mark McNabb, president and CEO of Maserati North America said the decision came after an extensive search” for a financial services provider.
“We chose Ally Financial based on its ability to meet the needs of our dealer network and our customers,” he said.
“Ally is an experienced and trusted source in the industry. The preferred financing relationship with Ally will support our brand and build customer loyalty.”
Ally will offer both standard and incentivized retail financing for Maserati vehicles in the U.S. and Canada, and leases in the U.S. market. The company finances both new and used vehicle sales. Ally also has a remarketing service, SmartAuction, for dealers to post or purchase used vehicle inventory.
Ally Financial and Maserati have entered into a multi-year agreement for the preferred financial provider services.