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DealerTrack officially acquires Trade Tracker

DealerTrack Canada Inc. announced today it has completed its acquisition of Trade Tracker Inc. for $1.2 million.

“We are very pleased to have completed this transaction with Trade Tracker,” Michael Collins, general manager of DealerTrack said in a release. “The company’s brand, its product and especially its people are all very highly regarded by dealers.”

Trade Tracker had previously been a privately held company based in Mississauga, Ontario. The firm boasts roughly 300 dealer customers across the country using its online appraisal tool.

The tool allows sealers to review, appraise and track used vehicles sources via retail trades efficiently and accurately.

Collins went on to say the addition of Trade Tracker is “strategic” for DealerTrack Canada as it adds an important complement to its selection of inventory management offerings.