Hyundai USA hits Top 10 in brand loyalty survey


Canadian company WALKAWAY’s program for Hyundai USA has been cited as one of the reasons the automaker ranked sixth in Brand Keys’ annual customer loyalty survey.

Called Hyundai Assurance in the U.S., the buy-back program apparently resonated well with consumers and helped propel Hyundai from 295 in 2008 into this year’s Top 10.

Brand Keys is a New York‐based brand, customer loyalty and engagement consultancy. This year's Loyalty Leaders List includes 501 brands in 70 categories. Hyundai came in 24th place past year and is one of only two car brands in the top 50 this year.

“Hyundai’s increase in loyalty is largely due to significant increases in product quality, success of its new higher‐end models, and the ongoing halo effect from its innovative and emotionally resonating buy‐back campaign,” said Robert Passikoff, Brand Keys founder and president.

“Our commitment to building high‐quality new models is matched with Hyundai Assurance, the industry’s most comprehensive consumer protection plan, to ensure our owners that we are partners in their vehicle purchase,” said Trea Reedy, national manager, dealer marketing and resource management, Hyundai Motor America.

Robert Varga, president of WALKAWAY Canada, called the ranking a “prestigious recognition.”

“To move up 289 rankings in two years amongst such amazing and successful
 competition is nothing short of remarkable for Hyundai.  To have our program
 sighted as one of the reasons is a total bonus,” he told Canadian AutoWorld

Other Top 10 brands in this year include: Apple iPhone, Samsung, Wal‐ Mart, Grey Goose vodka, Apple Computers, Amazon, J. Crew, Blackberry, and Avis.