Quorum announces alliance with Carfolks.com


Quorum Information Technologies Inc. has revealed an alliance with Carfolks.com in an effort to connect dealers with customers and provides in-market shoppers with verified customer reviews of the dealer’s performance.

“As social media channels exert more influence over where consumers shop and buy their vehicles, Quorum wants to provide our dealerships with the ability to meet the needs of managing their online reputations,” explained Mark Allen, Quorum's V-P of sales, marketing and services.

“After examining the landscape, we found Carfolks.com has a unique blend of a dealer centric model based on real social evidence and objective information for consumers that presents an accurate picture of their experience,”

He continued, noting the alliance is an example of Quorum’s direction to help its dealers meet the needs of the modern marketplace and take worry out of their business.

Carfolks.com is based in Elyria, Ohio with regional executive offices in Jasper, Alta.  The company says Carfolks.com is the only automotive retailer and sales professional community providing transparency and candid customer reviews unfiltered by auto dealers.

According to Quorum, the Carfolks program can automatically extract sales and service customer data from Quorum’s DMS, XSELLERATORTM so that only actual customers of the dealership are posting reviews.

Unlike other dealer rating sites, this program ensures verifiable reviews that the public can trust, and can be used by the dealers to differentiate themselves from the competition.

Since Carfolks make everything public instantly, highly rated dealers can now advertise they are a top customer-rated dealership or provide a top-ranked service department. This can be a powerful marketing tool for dealers.

For more information, contact Mark Allen at 403-777-0036 or via email at allenm@quorumDMS.com