Reach for the STAR!


To celebrate 50 years as the “leading provider of automotive solutions,” SAL Group is launching its STAR program.

“Many dealers across Canada have been enjoying the benefits of participating in our STAR Program – strategic training for accelerated results,” the company says.  “STAR has revolutionized the way dealerships view their financial services department. Some of our dealer partners are enjoying an increase of 20 to 40 per cent in per vehicle revenue.”

SAL Group says it made a serious commitment to training and development for its dealer partners with a roster of over 30 full-time professional sales coaches on its national performance specialist team.

That gives it the “horsepower” to help dealers with custom solutions aimed directly at their business goals and priorities.

A successful STAR membership begins with a comprehensive assessment of the overall business opportunities in the dealership.

“No promises are made and no forecast is set until the STAR development team has conducted a top-to-bottom analysis of the current business climate in the dealership. They leave no stone unturned as they interview, evaluate, measure and create a custom solution for the entire dealership.”

SAL Group says the results speak for themselves as more and more dealers across Canada continue to enjoy the benefits of participating in the “unique” program.

ELITE is the next level of the STAR program.

SAL Group says it was developed for dealers who wish to look beyond the traditional F&I office and take a more global look at the potential to improve the overall customer experience while increasing profits.

“STAR Elite dealers will have access to our exclusive Performers’ Groups, which bring together our top regional performers. Members will participate in progressive roundtable sessions three times a year to produce innovative, practical solutions with professionals who are in the trenches each and every day.”

Dealers will also have access to a full slate of training and professional coaching programs. These include sales department tune-ups for the advanced sales person, as well as a comprehensive 101 series that will help new sales people follow the customer timeline from handshake to handshake.

“Our STAR Leadership series will debut in the summer of 2013 and is sure to fill an overwhelming void in our industry,” SAL Group says.

For more information, contact your local SAL team.