TD launches TD Auto Finance brand


TD Bank has launched a new auto lending brand called TD Auto Finance.

The new division combines the bank’s existing auto lending business with Chrysler Financial after the purchase of the Pentastar brand’s former captive was complete in April.

The company says TD Auto Finance provides a “robust array of automotive financing options” to meet its customers' needs as well as the needs of its dealer partners.

“It's great to be here in Chrysler Financial's hometown of Farmington Hills to announce our exciting new TD Auto Finance brand, which represents both the financial stability and renowned customer service of TD and the deep experience and partnerships of the former Chrysler Financial,” said Thomas F. Gilman, president and CEO of TD Auto Finance, at an event last week.

“TD Auto Finance is off to a strong start, with thousands of new dealers signed up both in Canada and the U.S. since December and many more poised to come aboard. Dealer and customer feedback for our products and programs has already been overwhelmingly positive.”
The TD Auto Finance name and logo will be installed at various locations during the next several weeks. Advertising for the new company will begin later this month in key automotive industry publications.

The acquisition of the former Chrysler Financial, has positioned TD as one of the top five bank-owned auto lenders in North America.

Check out the August edition of Canadian AutoWorld for a complete look at the new TD Auto Finance.