ADESA Deploys Automated Vehicle Tracking Solution Across North America


ADESA and CoreKinect announced the deployment of ADESA’s fully-automated vehicle tracking solution to help customers and employees locate vehicles faster at ADESA’s more than 70 North America locations.

“We are thrilled to be the first wholesale marketplace to fully roll out geo-locating devices to our entire network of North American vehicle logistics centers with the help of CoreKinect,” said Srisu Subrahmanyam, chief operating officer at ADESA. “This pioneering technology allows us to provide sellers with accurate, real-time visibility into the vehicle location and security, while enabling buyers to quickly and easily preview, checkout and transport purchased vehicles.”

Affixed to each vehicle upon arrival, the IoT devices can be accessed through the Vehicle Locator functionality of the ADESA marketplace app. The app shares comprehensive vehicle information, pinpoint location services accurate to a single parking spot, and real-time visibility. Enhanced safety and security measures include push alerts for movement in off-working hours, making ADESA a more secure place to do business. The device operates on LoRaWAN technology, which significantly reduces power consumption and enables the IoT devices to last up to 10 years on a single battery.

ADESA is increasingly looking to technology to improve their operations and optimize workflows,” said Assar Badri, chief executive officer of CoreKinect. “They are clearly committed to a digital future, and we are delighted to partner with them to deliver on this goal.”