Audi has issued over 2,000 invitations to a brand exhibition set for July 11 in the Spanish city of Barcelona.
The first Audi Summit will showcase pioneering solutions for the urban mobility of tomorrow – from premium mobility services to piloted driving and parking.
The automaker also confirmed visitors will experience the premiere of the brand’s new flagship, the Audi A8.
“The Audi Summit is the company’s new exclusive brand platform,” the company wrote in a release. “In the urban hotspot of Barcelona, the Catalonian capital, multipliers from the fields of media, finance, commerce and industry associations will experience new services for digitally connected and sustainable mobility in the smart city of the future.”
The premium brand’s exhibition has two components: a one-hour product presentation with 70 automobiles and a brand experience world at the trade-fair center on the Mediterranean coast.
As well as the premiere of the new Audi A8, the company will present its Audi AI technology promise: The car of the future will make its occupants’ life easier with the help of artificial intelligence.
In an adjacent part of the trade-fair hall, the company said visitors would be “immersed in the atmosphere of a pulsating metropolis,” where they will experience concepts, exhibits and talks on the subjects of mobility, artificial intelligence and the smart factory of the future.
The premium brand will show how it plans to develop its Vorsprung far beyond the products themselves. On the way to becoming the premium digital car company, Audi said it is increasingly applying digital technologies to develop sustainable solutions for urban mobility.
Examples can be seen in various areas of its business operations – from production and logistics to sales and marketing.
Audi said it specifically selected Barcelona as the venue for its brand exhibition as the Spanish metropolis of 5 million is a pioneering smart-city with concepts involving buses, trains, taxis and cars.