AutoVerify announced that it is adding “Feature Tour” to its Dealer Support Program to help Canadian auto dealers to Connect with customers.
The AutoVerify@Home suite will also now include Feature Tour, powered by SpinCar.
This digital merchandising tool allows dealerships to build a best-in-class digital showroom to better connect with online car buyers as they practice social distancing and research their vehicle purchases from home.
As the automotive sales process increasingly moves online, it has never been more critical to optimize digital showrooms so they provide a positive customer experience and make it easy for car-buyers to get all the information needed to make an informed decision from home.
Feature Tour helps dealers accomplish this with interactive vehicle details pages (VDPs) that include easy-to-understand lists and videos that describe the vehicle’s safety, convenience and tech features, and offer photos and videos of how the features look and operate.
This helps customers interact with vehicle listings and prevents them from leaving a dealer’s site to search the details of a certain feature. It also improves the shopping experience by making it clear whether a particular vehicle has the features that the customer would not buy a car without.
Feature Tour tracks the features each car shopper looks at, helping dealership staff make super-personalized lead follow-ups and allowing them to initiate educated, meaningful conversions right from the start.
“Things in our industry are changing rapidly,” said Marty Meadows, president at AutoVerify. “People still need to buy vehicles, but it’s important for dealers to help them complete as much of the purchase process from home as possible. Adding digital merchandising to our AutoVerify@Home suite with no software fees until the end of September, is another way we’re helping dealers make that happen.”