AutoVerify Launches New Digital Merchandising Product, Partners with SiriusXM Canada


AutoVerify has launched AutoVerify Spotlight, a new product aimed to help dealers improve their digital merchandising efforts.

Its first feature launch reflects a new partnership between AutoVerify and SiriusXM that will help automotive dealers highlight the unique features of vehicles in their inventory including SiriusXM’s availability and trial term offered with the vehicle.

AutoVerify Spotlight automatically integrates with a dealer’s AutoVerify tools and highlights extra information that consumers want to know about a vehicle. In its current form, Spotlight showcases SiriusXM on your VDPs.

Consumers do not always know if a vehicle comes with a free trial subscription to SiriusXM until they speak directly with a dealer. This new Spotlight makes it clear to at-home shoppers which vehicles are equipped for SiriusXM and therefore eligible for a trial subscription, as well as the length of that trial. By adding this to the vehicle descriptions on dealer websites, AutoVerify is providing its dealer customers with another way to simplify the remote pre-purchase research process.

Not only does this Spotlight improve the car shopping journey for consumers, but it also adds value to the vehicle purchase by giving consumers access to SiriusXM’s 140+ channels of ad-free music, comedy, sports, news, talk and entertainment. Plus, consumers can use their trial on the go or at home by streaming through the SiriusXM App.

“We’re excited about our new partnership with AutoVerify and the ability to make it even easier for car buyers to start experiencing SiriusXM,” said Mike Mazgay, VP, Automotive Remarketing and Dealer Operations, SiriusXM Canada. “Knowing about our free trial is the first step and Spotlight allows us to make that happen, giving customers access to all of our unparalleled audio entertainment.”

“Everybody wins with this partnership,” says Marty Meadows, president at AutoVerify. “The car buyer gets instant access to information and the dealer generates high quality leads. And the best part? Spotlight is free for all new and used automotive dealerships.”